Better Nature was born from a desire to better understand the impact of the food production system on our planet, with more people looking for a nutritious, affordable, and tasty plant-based source of protein. The answer to the search was a 300-year-old Indonesian staple, Tempeh.
Indonesians have been eating tempeh for centuries. Tested over time, tempeh is a trusted, natural food, made in a kitchen, the good old way. But in the Western world, Tempeh is a new and unknown quantity. From naming to the concept design, our main focus was to create a fun and engaging brand that will put Better Nature at the forefront of the Tempeh movement.
We created a system of characters based around the soy-beans that make up Tempeh. These allowed us to create playful illustrations to adorn the brand. Along with typography that is more playful and colours that are more unique than a lot of vegan products, the Better Nature brand stands out as a challenger brand in a somewhat homogenised market.
Tempeh is a fermented soy cake, often cooked wrapped and sold in banana leaves. The cake, once sliced has a distinctive pattern that is the inspiration for our Bean Army.
The name Better Nature refers to our natural sense of goodness, as a society looking to protect the environment, as well as the amazing natural product that is tempeh
One of Better Nature's exciting products in the pipeline is tempeh crisps. As a high protein, low fat food, the crisps are a healthy snack for everyone and vegans in particular. It's good to eat, and it's a positive, bright, fun brand with packaging to match.
Better Nature's fresh tempeh products will be vacuum packed for maximum freshness. Tempeh can be produced from any pulse, bean or nut so the variations are endless!
Food packaging is not just an art, but a craft. The devil is in the detail.
